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UK to Follow US Trend of Using Online Discount Vouchers, says Savoo London, UK (PRWEB) December 10, 2010 The redemption of online discount vouchers in the US skyrocketed 263% last year, according to Nielsen research and with the ongoing recession the resurgence of consumers using codes to secure discounts is set to continue, not just in America but in the UK also, says Savoo. The number of searches online for terms such as 'discount codes' and 'online vouchers' in the UK increased by 47.5% last year and this trend has continued with current monthly search figures for 'voucher codes' hitting almost 370,000, which would suggest consumers are not prepared to pay full price for all their purchases any more. American consumers are historically known for using vouchers and coupons in order to save money in a number of market areas. Globally, more and more people are shopping online and this paired with the recent economic crisis has led to a jump in online code usage. Savings.com, the number one website for online voucher codes in the US, has seen a huge increase in users over the past couple of years and has recently bought its wealth of knowledge to the UK with Savoo.co.uk. Savoo.co.uk is set to help savvy shoppers make their money go further, especially with Christmas vouchers during the present buying season. Savoo details the very best discount vouchers, which are offered exclusively through its website thanks to its close working relationships with big brands, like Mothercare, Comet and Boots. The site, which is the only one in the UK that prides itself on never displaying out of date deals and discounts, was live in beta version for approximately one year and has now started to shake up the discount code market across Great Britain. Additionally, the brand new Savoo Answers service, modelled on the Savings.com's successful 'Ask, Answer & Save', gives consumers the opportunity to directly enquire about the best products to buy, where to buy them and most importantly which online store is offering the greatest deal or discount. Simon Bird, Director of Retail Partnerships, said: "A number of shoppers in the UK are catching onto the discount code trend, something that has been historically more prevalent over in the. It would appear the recession is making people even more aware of being able to shop smarter. With Christmas fast approaching, we are expecting to see an even greater rise in people using Savoo and Savoo Answers to find the best current deal or discount. However, money saving is an all year round requirement - why buy at full price when there is a discount available? Visiting Savoo could soon be part of every UK online shopper's routine in the same way as US consumers visit Savings.com." For the only UK website showing entirely in-date deals and discounts, visit http://www.savoo.co.uk.